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90,99 EUR*
Details Small Business Clustering Technologies: Applications in Marketing, Management, IT and Economics

Small Business Clustering Technologies Small Business Clustering Technology: Applications in Marketing, Management, Finance and IT examines the development and role of small business clusters from a variety of disciplines - economics, marketing,...

34,69 EUR*
Details It Applications for TQM and Library Marketing

Seiten: 243, Gebundene Ausgabe, Ess Ess Publications

68,14 EUR*
Details Introduction to Marketing: Theory, Application, Implementation

Seiten: 309, Ausgabe: Spi, Spiralbindung, Kendall/Hunt Publishing Co ,U.S.

384,13 EUR*
Details Handbook of Partial Least Squares: Concepts, Methods and Applications: Concepts, Methods and Applications in Marketing and Related Fields (Springer Handbooks of Computational Statistics)

Handbook of Partial Least Squares This handbook provides a comprehensive overview of Partial Least Squares (PLS) methods with specific reference to their use in marketing and with a discussion of the directions of current research and perspectives....

63,99 EUR*
Details Testing 1-2-3: Experimental Design with Applications in Marketing and Service Operations (Stanford Business Books)

This book is about the power of statistical experiments. In the past, books on experimental design focused almost entirely on manufacturing problems. In contrast, although this book is relevant to manufacturing and includes useful examples in that...

26,34 EUR*
Details Mobile Web 2.0: The Innovator's Guide to Developing and Marketing Next Generation Wireless/Mobile Applications

** Testimonials ** If you're looking for the best source of information currently available on the subjects of both Web 2.0 and Mobile Web 2.0, you have to go no further than this book. - Dion Hinchcliffe, Editor-in-Chief of the Web 2.0 Journal and...

128,39 EUR*
Details Advances in Data Mining: Applications in Medicine, Web Mining, Marketing, Image and Signal Mining, 6th Industrial Conference on Data Mining, ICDM ... (Lecture Notes in Computer Science)

Advances in Data Mining Constitutes the refereed proceedings of the 6th Industrial Conference on Data Mining, ICDM 2006, held in Leipzig, Germany in July 2006. This book presents papers that are organized in topical sections on data mining in medicine,...

18,83 EUR*
Details Customer-Oriented Marketing Strategy: Theory and Practice

What is customer orientation? And how does it fit in your idea of a good marketing strategy? This book can help you understand more about the relationships, applications, and steps to take to drive continuous relationships with customers to aid in the...

139,09 EUR*
Details Conceptual Modeling for Traditional and Spatio-Temporal Applications: The MADS Approach

Conceptual Modeling for Traditional and Spatio-Temporal Applications From environmental management to land planning and geo-marketing, the number of application domains that may greatly benefit from using data enriched with spatio-temporal features is...

50,92 EUR*
Details The Farming Game, 2nd Edition: Agricultural Management and Marketing

The Farming Game is the agricultural management text for the twenty-first century. The central theme underpinning this text is that the farm management context is most usefully and reliably managed by the application of economic ways of thinking. In...

27,49 EUR*
Details Coining for Capital: Movies, Marketing, and the Transformation of Childhood

""Coining for Capital ""This book is a welcome addition to the literature on children and the media, and a most stimulating application of social theory to questions of the child in contemporary film and consumer culture.""--Ellen Seiter, author of The...